(PROJECT)

Nordsprings

(intro)

Nordsprings is a high-end wellness brand based in Austin, Texas, crafting premium wooden bathing barrels from thermally modified wood, stainless steel and stone. Epikure supported the founder across the full marketing scope, from brand strategy and digital systems to CRM, SEO, content production, social media and business advisory. The work focused on creating a clear and consistent brand universe, aligned with the product’s craftsmanship, material quality and outdoor bathing experience.

0:00

(Business strategy)

Market Research & Brand Positioning

Market research and benchmark of premium wellness, outdoor living and bathing brands to clarify Nordsprings’ positioning. The work supported the brand’s repositioning toward a more premium segment, with a stronger narrative around craftsmanship, materials, bathing rituals and outdoor wellness.

Financial Analysis & Business Planning

Financial and strategic advisory across the brand’s development. Epikure supported the founder on client pipeline reviews, margin analysis, business development opportunities, project prioritization and long-term planning to structure the company’s growth.

Internal Audits & Performance Analysis

Audit and monitoring of the customer acquisition strategy across multiple channels. Weekly reviews of performance, lead sources, CRM activity and client pipeline were used to adjust priorities, improve follow-up and align marketing actions with business results.

Sales & Marketing Decks

Creation of strategic sales and marketing decks to present the brand, its barrels and new service branches. The work combined content strategy, brand wording, offer structure and visual design, ensuring each asset translated the Nordsprings universe with clarity and consistency.

BY
THE NUMBERS

$2m+

Client pipeline generated

x2

Increase in product pricing

2

Additional service branches structured & commercialized

0:00

(Websites, Apps & Growth Marketing)

Websites, Apps & Digital Systems

Development of the full digital ecosystem, including website, e-commerce platform and CRM setup. The backend was structured to centralize lead data, track the client pipeline and support sales follow-up. The website was designed as an immersive platform aligned with the rebranding, combining strong art direction with clear conversion paths.

SEO & Organic Search

Implementation of technical and on-page SEO foundations, combined with weekly SEO content writing around wellness, wellbeing, outdoor living and bathing rituals. The work included keyword research, semantic optimization, metadata, content structure and blog articles designed to improve long-term organic visibility.

Media Buying & Customer Acquisition

Development of a multi-channel customer acquisition strategy combining partner development, outreach automation and lead generation systems. The objective was to create qualified acquisition channels while keeping the brand aligned with its premium positioning.

BY
THE NUMBERS

$2m+

Client pipeline generated

x2

Increase in product pricing

2

Additional service branches structured & commercialized

0:00

(Branding, Content Creation & Social Media)

Photo & Video Production

Production of photo and video content for social media, website and brand communication. The creative direction focused on making the Nordsprings experience more tangible, highlighting the barrels, materials, rituals and outdoor lifestyle behind the brand.

Branding & Graphic Design

Design of the brand’s digital, print and physical assets across all touchpoints. Epikure created materials ranging from sales assets and social media templates to mineral essence blend labels, event panels, signage and branded communication materials, ensuring a consistent visual system across the full customer journey.

Instagram & TikTok Management

Management of Nordsprings’ Instagram presence through brand carousels, videos, product content and lifestyle storytelling. The content strategy was designed to support product education, brand immersion and community development while reinforcing the outdoor wellness positioning of the brand.

Linkedin Management

Structuring of the CEO’s LinkedIn presence to support personal branding, brand authority and B2B visibility. The content focused on the company’s vision, craftsmanship, outdoor bathing culture and wellness positioning, while automated outreach systems were used to connect with qualified partners, architects, designers and industry stakeholders.