(PROJECT)

Melchior 18

(intro)

Melchior 18 is a curated wine collective connecting enthusiasts, winemakers and collectors through rare bottles, private experiences and wine culture. Epikure supported the brand from its early stages, building its website, brand assets, content production and digital presence around a bold and consistent identity.

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(Business strategy)

Sales & Marketing Decks

Creation of commercial brochures, flyers and presentation assets designed for partners, wine enthusiasts and potential members. The materials were structured to explain the club’s offer clearly while translating Melchior 18’s refined and distinctive brand universe into sales-ready assets.

(Websites, Apps & Growth Marketing)

Websites, Apps & Digital Systems

Design and development of a showcase website built to present Melchior 18’s universe, offer and cultural positioning. The platform was designed to evolve with the club over time, allowing the brand to refine its content, highlight key experiences and maintain a consistent premium digital presence as the project developed.

(Branding, Content Creation & Social Media)

Photo & Video Production

Production of a branding video and a series of social media videos designed to bring the Melchior 18 universe to life. The team travelled with the brand into vineyards to film winemakers, estates and behind-the-scenes moments, creating content rooted in craft, culture and the human stories behind each bottle.

Branding & Graphic Design

Design of digital brand assets aligned with Melchior 18’s bold visual identity. The work focused on building a coherent graphic system across the website, sales materials and communication assets, ensuring the brand remained recognizable across every touchpoint.

(Our Projects)

dISCOVER OTHER WORK

Plaza Athénée x IFH

Noble Street, Brooklyn

(Get our Brochure)

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