(PROJECT)

Le Clos Daman

Business & Marketing Strategy

(intro)

Clos Daman is a high-end boutique hotel project in the Moroccan countryside between Fès, Meknès and Ifrane, designed for luxury retreats, private events and experiential tourism. The first phase focused on business strategy, market research, brand positioning and financial planning to structure the concept and secure project financing.

(Business strategy)

Market Research & Brand Positioning

Full market research across the region, hospitality landscape, competitive environment and public funding opportunities. The work included analysis of local demand, wellness tourism, private events, rural hospitality and premium retreat segments, leading to the definition of the concept, target audiences, service offer and market positioning.

Financial Analysis & Business Planning

Creation of a strategic project brochure designed for investors, banks and institutional partners. The deck presented the concept, positioning, 3D visuals, market opportunity, revenue streams and financial projections, turning the hospitality project into a clear and fundable investment case.

Sales & Marketing Decks

Creation of a strategic project brochure designed for investors, banks and institutional partners. The deck presented the concept, positioning, 3D visuals, market opportunity, revenue streams and financial projections, turning the hospitality project into a clear and fundable investment case.

BY
THE NUMBERS

€400K

In financing secured

8

Diversified revenue streams structured

(Our Projects)

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