(PROJECT)
Jukes
Business & Marketing Strategy

(intro)
Jukes is a pioneering non-alcoholic drink brand founded by UK wine expert Matthew Jukes, crafted in London with the structure and depth of fine wine. The project focused on clarifying the brand’s strategic messaging, structuring its B2B offer and creating a commercial brochure tailored to high-end international buyers.
(Business strategy)
Sales & Marketing Decks
Structuring of Jukes’ B2B offer and commercial narrative for buyers, sommeliers, hospitality professionals and potential partners. The work led to the creation of a long-format sales brochure designed to present the brand’s positioning, product range, key differentiators and premium non-alcoholic wine alternative with clarity and depth.



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