projects

Institut Français de l'Hôtellerie

L'institut Français de l’Hôtellerie (IFH) is a new, ambitious hospitality business school based in Paris, with the mission to redefine hotel education through a hands-on, modern and entrepreneurial approach. Backed by a network of seasoned professionals and industry leaders, IFH positions itself as the next-generation school for future hoteliers and hospitality innovators. Epikure partnered with IFH to support its launch on two key pillars: a robust, scalable website built on Webflow, and a high-impact content campaign designed to raise awareness, drive applications, and position the brand as a serious player in the education space. Our work covered both the strategic and creative execution of these digital assets, delivering a mix of product design, web development, video production, and social media content.

Business & Marketing Strategy

Digital Presence & Performance Marketing

30+

Dynamic pages built, from program details to blog, internship portal, and application forms

100%

CMS-based site structure, allowing instant content updates and new page creation without code

Custom tutorial videos created, to train the IFH team on full Webflow autonomy

We developed a full-featured, custom Webflow website tailored to the specific needs of an education institution in the hospitality space. Beyond showcasing IFH’s programs, values, and team, the site was designed to be a living platform, with dynamic sections like an internship/job board, an integrated blog, application forms, and modular course pages.

Built on a flexible CMS structure, every component is editable and expandable, giving IFH full independence over time. To ensure that autonomy, we delivered a comprehensive onboarding package, including video tutorials and documentation tailored to their team’s skill level.

The result is a powerful, scalable website that evolves with the school, enabling the team to launch new campaigns, update content, and manage applications without relying on external development support.

Content Creation & Social Media

54+

total content pieces delivered, including 39 videos and 15 static carousels

Video formats produced, from educational explainers to fast-paced reels and podcast episodes

100

Student enrollment goal targeted, via a cross-platform awareness strategy

To support IFH’s visibility and student acquisition goals, we launched a multi-format content campaign designed to perform across Instagram, LinkedIn, YouTube and more. We produced over 54 original assets, including 39 videos and 15 static carousels, tailored to different formats, audiences, and moments in the funnel.

The videos spanned from long-form interviews and podcast-style content to short educational explainers and TikTok/Instagram Reels optimized for reach. Static formats included editorial-style carousels to introduce the school, its mission, and key differentiators in a clear, engaging way.

All content was designed to work synergistically across platforms, balancing reach, engagement, and conversion, with a clear goal: reach 100 enrolled students in the first intake. The creative direction mixed premium aesthetics with youthful energy to reflect both the school’s ambition and its audience.