Institut Français de l'Hôtellerie

Sales & Marketing Decks

Creation of commercial and presentation decks for students, partners and institutional stakeholders. The assets were designed to support lead conversion, partnership development and program presentation, while staying aligned with IFH’s original visual identity and education positioning.

Internal Audits & Performance Analysis

Strategic support from the pre-launch phase to structure the school’s go-to-market approach, content roadmap, acquisition channels and budget allocation. After launch, bi-monthly performance reviews were used to monitor acquisition results, adjust campaigns, review channel performance and support the school’s growth strategy.

Websites, Apps & Digital Systems

Design and development of a scalable Webflow website built for the needs of a hospitality education institution. The platform included dynamic CMS pages for programs, internships, job offers, open days, blog articles and application forms. The site was structured to be fully editable by the IFH team, with more dynamic pages and custom tutorial videos delivered for full Webflow autonomy.

SEO & Organic Search

Full SEO optimization across technical SEO, on-page SEO, local SEO, semantic structure, metadata, blog content and netlinking. The work focused on improving IFH’s visibility on strategic hospitality school and hotel education queries, helping the brand gain positions against long-established competitors and strengthen its organic presence in search results.

Media Buying & Customer Acquisition

Management of a multi-channel acquisition strategy across Google Ads, Meta and TikTok, with channel allocation based on campaign performance and lead quality. The campaigns supported the recruitment of the first cohorts, generated qualified applications and helped position IFH ahead of competing hospitality schools during key admission periods.

Photo & Video Production

Production of a large content campaign across short-form, medium-form and long-form formats. The scope included social media videos, event content, educational formats, podcast-style videos and static carousels, designed for Instagram, LinkedIn, YouTube and other channels. More than 100 content assets were delivered.

Branding & Graphic Design

Creation of digital and print assets to support the school’s communication and acquisition efforts. The scope included flyers, brochures, kakemonos, ad creatives, static visuals, social media carousels and campaign materials, ensuring visual consistency across recruitment, events, partnerships and digital communication.