(PROJECT)

Groupe Esteem

(intro)

Groupe Esteem is a growing hospitality group with a portfolio of premium hotels across Paris and the South of France. Following the group’s expansion and recent rebranding, Epikure structured its social media presence across Instagram and LinkedIn. The objective was to build a stronger group-level communication system, highlighting each property while maintaining a consistent brand image across all channels.

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(Branding, Content Creation & Social Media)

Photo & Video Production

Production of professional photo and video content across the group’s different hotels. Each shoot was designed to capture the identity, atmosphere and guest experience of every property, while maintaining a unified art direction for the group’s Instagram presence. Epikure managed the full production process, from planning and logistics to on-site content creation.

Instagram & TikTok Management

Management of the group Instagram account, including feed direction, content planning, carousel creation and visual storytelling. The strategy focused on showcasing the full portfolio of hotels while preserving the consistency of the group’s new brand identity and positioning.

LinkedIn Management

Development of corporate LinkedIn accounts to strengthen brand image, employer branding and group visibility. Epikure also supported the LinkedIn presence of the group’s President and Founder, building personal branding, thought leadership, business partnerships and B2B opportunities within the hospitality industry.