projects

China Girl Wine

China Girl is a bold and refined wine label created by Jing Song, a visionary entrepreneur committed to showcasing the richness of New Zealand terroirs with an international flair. The brand reflects a unique cultural blend, where tradition meets innovation, and where wine becomes a medium for storytelling, identity, and craft. To support the brand’s early development, Epikure designed and launched a temporary showcase website that introduces the essence of China Girl while preparing the ground for its future e-commerce platform.

Business & Marketing Strategy

Digital Presence & Performance Marketing

We created a sleek, responsive one-page website to serve as China Girl’s first digital touchpoint. The goal: offer a refined and impactful online presence while the full e-commerce platform is under development.

The site highlights the brand’s identity, values, and wine through elegant layouts and concise storytelling. It was designed to reflect Jing Song’s vision, premium yet accessible, rooted in heritage yet contemporary.

This first iteration lays the foundation for future growth, allowing China Girl to begin building brand awareness and visibility while maintaining a high standard of digital experience from day one.

Content Creation & Social Media

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